The 7 Best Social Media Management Tools In 2025

The Best Social Media Management Tools

The 7 Best Social Media Management Tools In 2025 : Social Media has been in upheaval for the last few years. Twitter is now X, AI is everywhere, Blue sky is a thing, and TikTok may be banned in the near future. Despite the chaos, social media is still one of the most powerful tools available to modern business. You can use it to find new clients, drive traffic to your site, and keep in touch with existing customers so that they stay engaged with your business. But with all the drama, the tools you use to keep on top of things are more important than ever.

Buffer pros:

• Dead simple scheduling for all your social media accounts
• Decent free tier and per channel pricing keeps low for small business

Buffer cons:

• Buffer has a history of changing up its pricing and features quite drastically

The 7 Best Social Media Management Tools In 2025 : Buffer is one of the longest – running social media tools aimed primarily at scheduling posts, although it’s gone through multiple updates, shifts, and iterations to keep up with the times, It now supports Facebook, X , LinkedIn, Instagram, TikTok, YouTube, Mastodon, Bluesy, Threads, P interest, and Google Business Profile. Free users can connect up to three social accounts, including Facebook Pages and groups tough you’re limited to scheduling 10 posts for each channel.

Hoostsuite (Web, iOS, Android, Chrome)

Hootsuite pros:

• A complate social media management platform that includes scheduling messages, inbox monitoring, and managing posts
• Best-in-class integration

Hootsuite cons:

• Expensive

The 7 Best Social Media Management Tools In 2025 : If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. It’s an all-in-all-one social media app: you can use it to schedule messages, create and manage potential posts, monitor your various inboxes, run boosted post advertising campaigns, and pretty much anything else you would want a social media management app to do.

Vista Social (Web, iOS, Android, Chrome, Firefox)

Vista Social pros:

• Offers team features for a significantly better price than most competitors
• Lost of other features, like scheduling, inbox monitoring, and task management

Vista Social cons:

• Web app feels a bit basic

The 7 Best Social Media Management Tools In 2025 : With many apps in this category, if you want to delegate social media management to someone else in your organization, you’ll have to pay a serious premium for the privilege – Hootsuite, for example, charges $3000 per year for a team of three and thousands of dollars more if you want to have some kind of post approval workflow. (You could always give other people your Hootsuite login credentials to save money, but that comes with a whole host of security concerns.

Loomly (Web, iOS, Android)

Loomly pros:

• Custom social network feature allows you to post to any channel you can imagine using Zaria
• Each social network can have its own separate scheduling calendar

Loomly cons:

• Otherwise, it’s not the most advanced or polished app on the list

The 7 Best Social Media Management Tools In 2025 : Loomly is a decent social media tool with one standout—yet slightly unconventional—feature: the ability to create a custom social media management system. Moreover, it covers all the essential aspects of scheduling. In addition, its multi-service integration allows you to post across nearly any platform as part of your social media strategy. It hits all the other bases around scheduling, having a multi service inbox, and basic analytics, but it’s this one feature that gets it on this list.

Iconosquare (Web, iOS, Android)

Iconosquare pros:

• Some of the best Instagram features in any app at any price
• Competent across the board

Iconosquare cons:

• Features for other media accounts are a bit lackluster

The 7 Best Social Media Management Tools In 2025 : If you really prioritize super visual social networks like Instagram, TikTok, and Pinterest, Iconosquare might be the app for you. While it supports Facebook Pages, X Accounts, and LinkedIn Company Pages, it definitely focuses more on visuals than text posts. (Support for YouTube Shorts is coming soon.

Typefully (Web, macOS)

Pros of Typeful:

• Best way to manage content instead of Twitter
• Very affordable

Cons of Typeful:

• Limited to a small corner of social media

The 7 Best Social Media Management Tools In 2025 : While Twitter isn’t quite finished yet, the transition to X has been full of drama, and millions of users have left. It’s opened the door for a number of competitors: Threads, Mastodon, and Blue Sky, all slightly different ideas for short text-based social networks, and even LinkedIn Posts is having a moment (though most of them are apparently written by AI.

Can be sent (Web, iOS, Android)

Send Pros:

• Gets the basics right at an affordable price
• Easy to use

Send Pros:

• Lacks some of the features of more expensive apps

The 7 Best Social Media Management Tools In 2025 : Sendible is one of the best affordable all-in-one social media management apps. It supports Instagram, Facebook, TikTok, LinkedIn, Google Business Profile, YouTube, WordPress, and X, and in most cases, it offers a similar experience – if not better – than apps like Hootsuite, which cost significantly more.

Which social media management tool is best for you?

The 7 Best Social Media Management Tools In 2025 : In most cases, there is no single best way to manage social media—just one that best aligns with your business needs. Additionally, third-party access restrictions impose limitations on these apps. Consequently, most social media manager tools end up offering similar functionalities.

All of the tools that make up this list stand out from the crowd for a specific reason, but I found that almost every app I tested did a pretty good job of scheduling social posts for a week or two. You may prefer how certain features are implemented or otherwise find them better suited to your needs.