The 5 Important Roles of a 2025 Content Marketing Team
The 5 Important Roles of a 2025 Content Marketing Team : How to develop an efficient content marketing team for your company? These days content marketing should be an essential part of your marketing department. It doesn’t matter if you are a big enterprise, a small business owner, or a startup, you need content to market your business and your brand.
In my own experience and since working with Banner snack, I’ve seen how important a well-organized content marketing team is. That’s why in this article I’ll show you some of the key roles.
The 5 Important Roles of a 2025 Content Marketing Team : To this end, I will show you today the The 5 Important Roles of a 2025 Content Marketing Team and who should be assigned to what task inside the content team structure.
Strategy & Planning (Content Manager or Chief Content Editor)
The 5 Important Roles of a 2025 Content Marketing Team : Strategy and planning represents one of the most important parts of your content marketing strategy. It gives you direction, but most of all, it is the core of it, the part where the vision is happening.
Just think about the fact that during this stage, you are setting up your tone of voice and create a clear list of goals, for every project you are working on.
Responsibilities:
- Ensures that all published content is consistent with the brand, consistent in style and design with the brand, and shares the same quality and a unique tone.
- Creates a content strategy that supports and extends marketing initiatives.
- Oversees the content calendar.
- Integrates content creation/publishing activities with other traditional marketing projects.
- Conducts competitive audits.
- Participates in the hiring process and supervises content leaders within the entire content marketing department.
- Assists in developing a strategy for projects on content creation, content promotion, and content optimization.
- Works closely with the SEO department, brand department, and sales department.
Creation (Content Writer, Designer, Videographer)
The 5 Important Roles of a 2025 Content Marketing Team : Here is where the magic is happening. The content creation team brings articles, images, info graphics, videos, and every piece of business content to life through this process.
From my own point of view, there is no “the most important role” in the content marketing team. Every part has their most important role, but without them the team is empty and they can’t get the best of their work.
Responsibilities (Content Marketing Writer)
- Reviews all published content from blog articles, email newsletters, landing pages and provides suggestions as needed to improve content.
- Sets editorial guidelines and opinions for the brand.
- Conducts simple keyword research and uses SEO as a guide to create articles that can increase brand awareness.
- Prepares well-structured drafts using CMS.
- Updates and optimizes website/blog content as needed.
Review (Content Editor)
The content editor must review the piece of content before publishing and promoting it to your audience.
The 5 Important Roles of a 2025 Content Marketing Team : I believe a second person must edit every piece of content while collaborating with the content team. At Banner Snack, our Chief Editor reviews everything we publish. She knows the tone of voice of the brand, she knows that embarrassing mistakes can harm your bread profile.
Responsibilities (Content Editor)
- Proofreads, rewrites, and edits content created by content writers.
- Optimizes published content using SEO guidelines.
- Ghostwriting for executives.
- Works with content writers to develop new ideas and new content projects.
- Can easily change small pieces of writing (headlines, subject lines, and even tweets) within the same tone.
- Edits press releases.
Publish and Promote (Content Promoter)
The 5 Important Roles of a 2025 Content Marketing Team : The content promoter understands the power of influence marketing and knows how to leverage this strategy to get more web traffic or views on the content produced by the content team.
The term ” content marketing” is composed of 2 words: Content and marketing.
The 5 Important Roles of a 2025 Content Marketing Team : The content is where the content is happening the creation and editing part. It’s a creative way to make the content alive. Marketers research, analyze, and promote the content as part of the marketing process.
Responsibilities (Content Promoter)
- Promotes content across channels.
- Creates a workflow for distributing new types of content across channels.
- Understands each social media platform, publisher, and blogger, and how to reach their audience.
- Understands how to write outreach emails.
- Understands the power of link building.
- Works closely with Content Editors and Content Writers to determine what types of content to create to attract more attention.
- Drives greater awareness of each piece of content.
Analyze and Measure (Researcher)
The 5 Important Roles of a 2025 Content Marketing Team : When creativity and data meet content there is where the magic happens. But you need SEO to get the right data for the right content. That’s where the expert comes with insights that can be a support for your next content idea.
The 5 Important Roles of a 2025 Content Marketing Team : Just think about this. Content marketers experience pure bliss when a skilled content creator crafts well-researched SEO content and a talented distributor promotes it effectively. It’s the perfect recipe for success! Well, sometimes dreams can come true. But when they can’t, you need to work for them.
Responsibilities (Content Researcher)
- Provides well-researched keywords for content.
- Optimizes content to get in front of Google.
- Comes up with ideas and strategies for using SEO to get more organic web traffic.
- Oversees SEO of each piece of content published.
- Tracks progress and generates data and reports that help the content team create subsequent content.
- Identifies primary objectives for content metrics and methods for measuring and reporting content performance.
- Works closely with Content Promoter to develop link building
Conclusion
The 5 Important Roles of a 2025 Content Marketing Team : Here we are, at the end of this journey through the organizational chart of the content marketing team.
I tried to summarize everything that I have learned throughout all these years I have worked inside the creative and marketing departments and share with you the best list of the content marketing team roles I could come up with based on actual data and first hand experience.
How close is your content team structure to the one I shared with you in this article and what do you think you can improve on this part?